The inaugural Embu International Film and Creative Arts Festival (EMBU IFCA FEST) launched at KICC, highlighting collaborations between filmmakers, educators, government, and the private sector, including KTDA and KETEPA. The event emphasized African storytelling as both cultural investment and economic opportunity. Festival director Ashley Murugi and industry leaders aimed to expand market visibility for creatives and connect products to younger audiences. A School Outreach Programme will engage students across Embu County in May and June.
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Embu Film Festival Launches at KICC
Culture & Arts
24/05/2026
The inaugural Embu International Film and Creative Arts Festival (EMBU IFCA FEST) launched at KICC, highlighting collaborations between filmmakers, educators, government, and the private sector, including KTDA and KETEPA. The event emphasized African storytelling as both cultural investment and economic opportunity. Festival director Ashley Murugi and industry leaders aimed to expand market visibility for creatives and connect products to younger audiences. A School Outreach Programme will engage students across Embu County in May and June.
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