Kenya Tourism Board Partners With Visa

Published: 11 Sep, 2025 10:58 Sources: S1 S2 S3 Category: Business Language: English Country: Kenya

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On September 8, 2025, the Kenya Tourism Board and Visa announced a partnership to boost travel spending in Kenya. The agreement will use Visa’s data to provide insights into traveler behavior and help the board develop targeted marketing strategies. The partnership aims to support the tourism industry by encouraging higher visitor spending and enhancing the overall travel experience in the country.