Zambia’s Tourism Hits Record Growth

Published: 02 Dec, 2025 08:39 Sources: S1 S2 Category: Business Language: English Country: Zambia

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Zambia’s tourism sector surged to 2.2 million international arrivals in 2024. Two million were recorded by October 2025, driven by marketing, infrastructure upgrades, and improved air connectivity. The sector supports 473,000 jobs, contributes significantly to GDP, and positions Zambia as a top Southern African destination for leisure and business tourism. Government initiatives, including eco-tourism, cultural promotion, and investor-ready site upgrades, are expected to sustain growth. Arrivals are projected to surpass 2.4 million in 2025.