Kenya Integrates Culture into Tourism

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Kenya placed cultural heritage at the center of its evolving tourism approach by integrating traditional performances, festivals and community spaces into Meetings, Incentives, Conferences and Exhibitions. Tourism Cabinet Secretary Rebecca Miano said the shift, presented during the Umoja Laikipia Cultural Unity Festival, aims to elevate cultural identity and expand participation through the MICE Mashinani initiative. The ministry plans to work with creatives and cultural ambassadors to strengthen heritage preservation and deepen community engagement nationwide.