Airtel Money Gains as M-Pesa Slips

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Airtel Money reached a 10.3% market share in Kenya, while Safaricom’s M-Pesa fell below 90% for the first time, according to Communications Authority data. The shift reflects sustained growth by Airtel since 2023, supported by lower fees and wider agent coverage. M-Pesa’s share has gradually declined as competition intensifies. Overall, mobile money usage continued to expand, with active subscribers rising to 47.7 million and transaction volumes remaining high across the sector.