Zambia Targets Heritage-led Tourism

Published: 06 Jan, 2026 07:03 Sources: S1 S2 Linked URLs: A1 Category: Business Language: English Country: Zambia

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Zambia’s National Heritage Conservation Commission plans to reposition heritage sites as economic assets by integrating them into tourism value chains. Executive Director Kagosi Mwamulowe said improved site management, storytelling, digital promotion and stronger partnerships will help unlock tourism revenue and community benefits. Aligned with the 2026 tourism theme, the strategy aims to diversify attractions, boost domestic and international visitation, empower local communities and strengthen heritage’s contribution to economic growth.