Bien, Tusker Launch Music Accelerator

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Kenya Breweries Limited, through its Tusker brand, has partnered with musician Bien to launch Base to Billboardz, a career accelerator for fast-rising Kenyan artists. The programme selects 30 artists and narrows them to six for a six-month mentorship covering performance and music business skills. The initiative targets artists with proven momentum and aims to build sustainable careers, culminating in a collective album release.