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The government pledged to address barriers to tourism growth by promoting public-private partnerships and improving infrastructure. Tourism Minister Rodney Sikumba has urged the private sector to invest in enhancing visitor experiences. Stakeholders cite challenges such as unreliable energy supply and limited access to financing. Zambia aims to attract 3 million international tourists by 2025, up from 2.2 million in 2024, in an effort to spur economic growth and create jobs.
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