Jimma Coffee Growth Fuels Tourism Trade

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Rising coffee productivity in Ethiopia’s Jimma Zone is boosting both farmer incomes and tourism. Officials say modern farming practices, improved seedlings, and post-harvest management are increasing yields while attracting visitors eager to experience coffee culture firsthand. The trend complements national gains in production and exports, with Ethiopia earning $1.6 billion from coffee in the first five months of 2025/26. Authorities say coffee tourism is emerging as a new source of economic value.