MTN Uganda Urges Youth to Build Brands

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MTN Uganda Brand Manager Catherine Mulanghi encouraged young Ugandans to leverage local identity to build strong professional brands at a Makerere University Business School marketing roundtable. She highlighted MTN’s youth initiatives, including MTN Pulse and MTN Changemakers, as platforms for talent development and market engagement. Mulanghi emphasized research, cultural understanding, digital tools, and continuous learning, urging students to strengthen their personal and professional brands to compete nationally and internationally.