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Safaricom Backs Rhino Charge

Business 24/05/2026

Safaricom and the M-PESA Foundation committed KSh114 million to the 37th Rhino Charge Challenge, supporting ecological restoration and event logistics. The M-PESA Foundation allocated Sh94 million for conservation across Mount Elgon, Mau Forest, and Mount Kenya, while Safaricom contributed Sh20 million for event operations and 5G connectivity. The initiative highlights the growing role of private funding in conservation and helps safeguard key water towers and mountain ecosystems under pressure from human activity and climate stress.

Safaricom and the M-PESA Foundation committed KSh114 million to the 37th Rhino Charge Challenge, supporting ecological restoration and event logistics. The M-PESA Foundation allocated Sh94 million for conservation across Mount Elgon, Mau Forest, and Mount Kenya, while Safaricom contributed Sh20 million for event operations and 5G connectivity. The initiative highlights the growing role of private funding in conservation and helps safeguard key water towers and mountain ecosystems under pressure from human activity and climate stress.

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