Kenya Breweries Limited, through its Tusker brand, has partnered with musician Bien to launch Base to Billboardz, a career accelerator for fast-rising Kenyan artists. The programme selects 30 artists and narrows them to six for a six-month mentorship covering performance and music business skills. The initiative targets artists with proven momentum and aims to build sustainable careers, culminating in a collective album release.

The Chinese-supported talent show Sing for Africa has spotlighted Kenya’s young musicians while strengthening Sino-African cultural ties. Launched in November 2025, the competition attracted nearly 500 contestants, with only five reaching the finals. Neo-soul artist Fanuel Mulwa won the contest and plans to use his prize to build a recording studio. Organisers say the initiative promotes mentorship, original music production, and cross-cultural collaboration.

Kenyan governments have been urged to formally recognise and support artivism as a driver of socio-economic and political development. The call was made during the launch of a report by PAWA254, which highlights how creative activism strengthens civic engagement and accountability. Executive Director Njeri Mwangi said artivism often reaches communities beyond formal governance systems but remains underfunded, under-protected, and excluded from policy frameworks.