Uganda Tourism Board, working with the Federation of Uganda Football Associations, hosted a Uganda Night cultural showcase in Rabat to promote tourism under the Explore Uganda brand. State Minister Martin Mugara led a delegation of officials, sports leaders, and diaspora representatives. The event featured tourism presentations, traditional music, and storytelling, and used football and culture to market Uganda to international audiences and media.

Young Ugandans are increasingly embracing cultural heritage, participating in festivals, sports, and community events that blend tradition with contemporary expression. Events such as Bakiga Nation, Masaza Cup, and King Oyo’s coronation celebrations are attracting growing youth audiences, emphasizing shared identity, pride, and unity. Organizers and brands like Pilsner Lager support these platforms to foster engagement and authenticity, while government programs encourage youth to participate in initiatives that build skills, livelihoods, and savings for the future.

Kabaka Ronald Muwenda Mutebi II urged the people of Buganda to prioritize unity, preserve cultural heritage, and safeguard the Luganda language during the annual CBS Nkuuka Festival, which marked the close of 2025 and the start of 2026. He commended festival organizers, traditional wrestlers, and competition winners for promoting culture. The Kabaka encouraged resilience during challenges, highlighted the historical value of Buganda traditions, and awarded top performers, including a land title to the Omuzira mu Bazira winner.